Clipping services, explained

Agencies bundle these services differently. Use this as your checklist when comparing proposals so you are pricing like-for-like.

Short-form editing

Cutting your long-form content into vertical clips with captions, hooks and platform-native pacing.

Right for you when
You have a back catalogue and need consistent output without hiring in-house editors.
Typical pricing
Often priced per clip, or bundled into a monthly retainer.

Clipping campaigns

A structured push where a network of clippers produces and publishes clips of your content at volume.

Right for you when
You want reach fast across many accounts rather than a handful of branded posts.
Typical pricing
Campaign budget plus management fee; often paid on views delivered.

Campaign management

Briefing, quality control, rights handling, scheduling, payouts and reporting on your behalf.

Right for you when
You want the outcome without running the operation internally.
Typical pricing
Monthly retainer or a percentage of campaign spend.

Creator recruitment

Sourcing and vetting clippers or creator accounts that fit your niche and audience.

Right for you when
Your content needs credible niche distribution rather than generic clip pages.
Typical pricing
Per-creator fee or included in campaign management.

Distribution

Publishing clips to owned or partner accounts across TikTok, Reels, Shorts and X.

Right for you when
You do not have — or do not want to run — the publishing accounts yourself.
Typical pricing
Retainer, sometimes with a per-platform add-on.

Paid clipping

Clippers are paid per thousand views, aligning spend with delivered reach.

Right for you when
Reach is the primary goal and you want predictable cost per view.
Typical pricing
CPM-based media budget plus management.

Organic clipping

Clips posted without media spend, relying on formats and volume to earn reach.

Right for you when
Lower budgets, or brand-building over guaranteed impressions.
Typical pricing
Usually retainer only.

Analytics & reporting

Consolidated views, watch time, follower growth and clip-level performance reporting.

Right for you when
You need to justify spend internally or optimise formats over time.
Typical pricing
Included by most agencies; ask what cadence and depth.

Campaign strategy

Deciding which content to clip, for which platforms, with which hooks and offers.

Right for you when
You are starting from zero, or previous clipping attempts underperformed.
Typical pricing
One-off strategy engagement or first month of a retainer.

Not sure which services you need?

Tell us about your content and goals and we'll point you to agencies that scope this the way you need it.

Get matched
Newsletter

The weekly briefing for the clipping industry.

New campaigns, launches, payout changes and agency news — every week, free.

No spam. Unsubscribe anytime.